By Giuseppe De Santis-Good news for nationalists as circulation of anti-BNP newspapers collapsed again in March.
Dailies: average sale, % change month on month, % change year on year
Daily Mirror: 1,032,144, -0.52, -4.78
Daily Record: 255,817, -.0.08, -9.83
Daily Star: 533,304, -0.45, -13.61
The Sun: 2,279,492, -0.11, -12.82
Daily Express: 526,104, -0.54, -5.8
Daily Mail: 1,821,684, -0.41, -6.7
The Daily Telegraph: 545,283, 0.78, -5.39
Financial Times: 273,047, 1.46, -14.51
The Guardian: 193,780, 0.1, -10.78
i: 302,757, 1.53, 10.58
The Independent: 75,274, 0.2, -25.23
The Times: 396,520, 0.69, 0.61
Sundays: average sale, % change month on month, % change year on year
Daily Star: 334,642, -1.61, -30.78
The Sun Sunday: 1,924,231, 0.61, -20.71
Sunday Mail: 291,075, 0.71, -9.2
Sunday Mirror: 1,029,513, -2.07, -6.94
Sunday People: 416,411, -2.62, -10.24
Sunday Express: 464,020, -0.51, -7.93
Sunday Post: 236,926, -1.54, -14.21
The Mail on Sunday: 1,688,356, -0.51, -7.49
Independent on Sunday: 113,923, 0.29, -8.8
The Observer: 223,136, -0.2, -11.12
The Sunday Telegraph: 434,169, 1.12, -3.89
The Sunday Times: 884,845, 1.08, -4.
Our campaign aimed to bankrupt The Guardian and The Observer is going well: in fact since last month, circulation of The Guardian remained unchanged and below the 200,000 mark whereas The Observer lost 0.2%, a sign that more and more people are joining our campaign.
However, to understand how bad the situation at The Guardian is, it is important to compare the average sales from Monday to Saturday (as reported above) with the amount of copies sold on Saturday.
Usually newspapers sell more on Saturday because of the various magazines, supplements and other stuff that is included in the Saturday edition, but the biggest gap is between average weekly sales and Saturday sales, and the poorer situation the paper is in, then it will become more difficult to find companies willing to advertise.
Nationalists can look this link to find out more about this gap in circulation for each daily:
It's interesting how this gap in circulation is higher for The Guardian.
In fact its average sales are 193,780 but on Saturday it sells 352,929 so this means that from Monday to Friday the amount of copies sold is about 34,631, less than many regional newspapers!
This means that bankrupting The Guardian (and also The Observer) is a lot easier that you can think and what it's needed is a little effort.
Because together we can.