Circulation of anti-BNP newspapers declined again in December

Sun, 20/01/2013 - 06:00
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By GIUSEPPE DE SANTIS-Nationalists will be delighted to hear that circulation of anti-BNP newspapers declined again in December.

UK national newspaper sales for December 2012 (source ABC)

National Dailies Ave sale Month/Month Year/year bulks

Daily Mirror 1,034,641 -0.99 -5.27 -
Daily Record 250,096 -1.39 -8.89 1,822
Daily Star 540,548 -3.47 -12.32 -
The Sun 2,277,809 -3.55 -10.00 -
Daily Express 529,096 -1.52 -11.29 -
Daily Mail 1,844,569 -1.44 -7.54 91,361
The Daily Telegraph 547,465 0.19 -6.74 -
Financial Times 286,401 1.60 -14.19 29,815
The Guardian 204,222 0.31 -11.25 -
i 291,311 -3.66 31.39 65,239
The Independent 78,082 -1.25 -34.69 18,371
The Scotsman 32,463 -0.83 -16.00 2,368
The Times 396,041 -0.82 -3.18 17,100
Racing Post 45,372 -1.70 -9.34 63

National Sundays

Daily Star Sunday 360,747 -2.04 -43.67 -
The Sun(Sunday) 1,886,739 -6.10 -
Sunday Mail 285,028 -2.69 -21.96 684
Sunday Mirror 1,024,543 -1.15 -39.80 -
Sunday People 428,406 -3.86 -45.09 -
Sunday Express 473,336 -1.60 -24.49 -
Sunday Post 245,727 -0.37 -18.59 -
The Mail on Sunday 1,687,301 -2.60 -11.62 79,054
Independent on Sunday 116,513 -1.58 -9.25 55,216
The Observer 230,833 -2.26 -13.44 -
Scotland on Sunday 37,252 -5.44 -18.40 -
The Sunday Telegraph 428,092 -0.98 -5.47 -
The Sunday Times 877,482 -1.96 -6.20 9,258

UK national newspapers: Average sale for 2012

National dailies 2012 average 2011 average % change
Daily Mirror 1,077,683 1,153,776 -6.60
Daily Record 273,688 301,501 -9.22
Daily Star 596,108 688,719 -13.45
The Sun 2,519,911 2,770,405 -9.04
Daily Express 561,273 621,075 -9.63
Daily Mail 1,920,801 2,044,347 -6.04
The Daily Telegraph 570,817 620,946 -8.07
Financial Times 298,070 354,926 -16.02
The Herald 45,493 48,569 -6.33
The Guardian 210,660 248,958 -15.38
i 279,309 183,978 51.82
The Independent 90,258 167,271 -46.04
The Scotsman 35,330 40,536 -12.84
The Times 400,238 436,729 -8.36
Racing Post 49,091 53,236 -7.78

National Sundays
Daily Star Sunday 460,720 495,184 -6.96
The Sun (Sunday) 2,167,218 N/A
Sunday Mail 319,393 379,454 -15.83
Sunday Mirror 1,173,269 1,436,403 -18.32
Sunday People 499,048 649,671 -23.18
Sunday Express 513,305 606,000 -15.30
Sunday Post 272,245 314,152 -13.34
The Mail on Sunday 1,798,205 1,981,357 -9.24
Independent on Sunday 121,794 150,105 -18.86
The Observer 245,430 285,757 -14.11
Scotland on Sunday 43,635 51,971 -16.04
Sunday Herald 28,735 31,568 -8.97
The Sunday Telegraph 449,882 483,490 -6.95
The Sunday Times 918,563 1,005,017 -8.60

It's interesting to see how The Sun and The Sun on Sunday are losing readers quite fast and this will surely put pressure on Rupert Murdoch to sell his print division.

Also it's interesting to see the Daily Mirror, the Sunday Mirror, The Independent and the Independent on Sunday losing readers and money and with a little effort we can close them down.

Instead our campaign aimed to boycott and bankrupt The Guardian and The Observer is still yielding results and even if The Guardian had a slight increase since last month Guardian News & Media (the company that own the two titles) is losing plenty of money and therefore it's extremely important to keep up the pressure and boycott those two rags as well as Autotrader, the magazine that with its profits is keeping the two titles afloat.
In that way we can finally get rid of them sooner rather than later and we are achieving that but we must all unite.

Because together we can.


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